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Tracy McGrady is the Safer Gambling Ambassador for BetVictor Canada, and the company has launched a new out-of-home advertising campaign. The program, which aims to encourage safe gaming practices throughout Toronto, coincides with Problem gaming Awareness Month in March.
Mobile digital trucks will be used in the campaign to traverse busy regions close to the Scotiabank Arena, Rogers Centre, and other locations where Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays games are held. This calculated action guarantees that sports fans will be interested in the marketing.
BetVictor Canada partnered with Clear Media Group to increase its visibility. Campaign messages will be shown on 100 digital cab tops throughout Toronto as a result of our collaboration. During important athletic events, this strategy targets a larger audience by increasing awareness throughout the city.
The campaign’s message on safer gambling is spearheaded by former Toronto Raptors player Tracy McGrady, who has been inducted into the NBA Hall of Fame since 2017. His participation demonstrates BetVictor’s dedication to promoting responsible gaming.
Reflecting on the initiative, Mark Harper, BetVictor Group Head of Emerging Markets, stated, “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment, and recovery services.”
He added, “In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts, and product restrictions we are dedicated to ensuring all players have a safe gambling experience.”
BetVictor Canada offers a range of tools and services designed to help players manage their gambling habits responsibly. Features such as loss limits, time alerts, and product restrictions are part of its ongoing effort to create a safer gaming environment.
By integrating responsible gambling messages into its campaign, BetVictor Canada reinforces its dedication to player protection while ensuring fans can enjoy their gaming experience responsibly.