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AceOdds, a sports betting media firm, was acquired by Better Collective, a digital sports media powerhouse, to strengthen its position in the UK. The transaction, which is estimated to be worth 42 million EUR, is four times the EBITDA for the previous 12 months.
AceOdds is a well-known sports betting provider with a wide range of betting tools, odds comparisons, reviews, and streaming schedules available on online and smartphone platforms. AceOdds supports several languages. This purchase is in line with Better Collective’s plan to use regional knowledge to support international growth. Better Collective has thus raised its 2024 financial goals in response to this calculated action.
Ian Bowden, Senior Director for UK & Ireland at Better Collective, expressed excitement about the acquisition: “I am thrilled to announce the addition of AceOdds to the Better Collective group. This strategic acquisition brings us a robust owned and operated sports betting media brand in the UK market, poised for global scalability. Aligned perfectly with Better Collective’s overarching strategy of acquiring leading sports media brands across various niches, the AceOdds brand fills a crucial gap by offering a vital sports betting affiliation brand in a pivotal growth market for the Better Collective group, along with an app benefiting from hundreds of thousands installs to further increase the reach we can provide our partners.”
Founded in 2008, AceOdds began with a focus on providing a user-friendly betting calculator for UK sports enthusiasts. Over the years, it has expanded to include a well-regarded web platform featuring various betting tools, comparison features, live streaming schedules, and an odds and parlay calculator. Additionally, AceOdds boasts a popular app that has attracted hundreds of thousands of installs.
This acquisition fits seamlessly into Better Collective’s broader strategy of owning a diverse range of sports media assets across key regions. Their portfolio spans from traditional sportsbook comparison brands to general sports media, social media content creators, podcast producers, and beyond.
Better Collective’s acquisition of AceOdds not only strengthens its UK market presence but also positions it for further global reach and influence.