Betsson Partners with Bethard as Exclusive Sportsbook Provider

Betsson, a leading global online sports betting and gaming company, has announced a strategic partnership with Bethard, an innovative online gaming operator holding licenses across various European jurisdictions. Under this agreement, Betsson will serve as the exclusive provider of fully managed sportsbook services for Bethard’s player base in key markets, including Sweden, Ireland, and Malta.

Following a seamless integration process, Betsson’s advanced sportsbook product was officially launched last week on Bethard’s platform in Sweden and Ireland.

Jesper Svensson, CEO of Betsson Operations, expressed his delight about being chosen as Bethard’s preferred sportsbook provider. He highlighted that the partnership is driven by their shared commitment to delivering exceptional player experiences and exciting sports betting opportunities across various markets.

Frank Heinänen, Managing Director of Bethard, explained the choice to partner with Betsson, emphasizing their extensive experience in numerous markets and their constantly updated cutting-edge platform. Heinänen noted that the transition to Betsson’s platform was smooth, with dedicated support from the Betsson team. He expressed optimism that this partnership would have a positive impact on their operations and customers.

The collaboration between Betsson and Bethard aims to enhance the sports betting experience for players in Sweden, Ireland, Malta, and other markets where Bethard operates. Both companies bring their expertise to the table to provide a comprehensive and engaging sportsbook offering.