BetMGM Rolls Out New Responsible Gaming Ad Featuring NHL Star Connor McDavid

NHL sensation Connor McDavid is the focus of a new 30-second advertisement released by BetMGM, spotlighting their array of tools for responsible gaming.

Connor McDavid, celebrated as the Most Valuable Player in the National Hockey League (NHL), took center stage in a fresh collaboration with BetMGM. This brief promotional piece emphasizes the array of tools BetMGM offers for responsible gaming, aiming to raise awareness about the importance of gambling responsibly. McDavid shared the advertisement on his Instagram account, noting, “This message is all about being responsible if you choose to bet – staying in control and not getting carried away. That’s super important to me. And I really hope it’s advice that everyone follows.”

BetMGM operates a dedicated Responsible Gambling Team, focusing on weaving responsible betting messages into its advertisements, marketing, and social media efforts. In partnership with the British Columbia Lottery Corporation, BetMGM’s responsible gaming program, GameSense, concentrates on spreading the word about gambling responsibly and has received numerous accolades for its effectiveness.

Richard Taylor, head of BetMGM’s Responsible Gambling team, stated, “We are determined to lead the industry in promoting responsible gaming and we’re proud to be doing so in partnership with one of hockey’s greatest players. As the legalized sports betting and online casino industry continues to grow and evolve, we remain committed to equipping players with information, tools and resources to help them play in a responsible and sustainable manner.”

McDavid, a year ago, featured in a ‘shooting practice’ ad for BetMGM together with NHL Legend Wayne Gretzky. While the newest ad is not yet available, you can watch this collaboration below: