BetMGM Introduces Chris Rock in a Shimmering UK Debut With New Campaign

BetMGM, a recent UK entrant from MGM Resorts International in online sports betting and iGaming, has rolled out its brand new advertising initiative, spotlighting the comedian and Hollywood mainstay, Chris Rock.

The campaign embodies the essence of Las Vegas’s elite entertainment, transported to the UK betting scene, signifying the commencement of a golden epoch in online casino and sports.

Chris Rock, the internationally acclaimed entertainer, becomes the face of the campaign. Viewers witness him journeying in a gold speedboat, starting from the Bellagio Fountains and making his way to the Thames. As he sails, Rock talks about BetMGM’s enticing features such as ‘Golden Goals’, a free play with a £2m prize for predicting six accurate Premier League scores, unique content, and one of the UK’s grandest jackpots currently sitting at £15.4m.

This isn’t all. London’s creative firm, Recipe, worked in tandem with BetMGM to craft a supplementary advert advocating responsible gambling, aiming to ensure that consumers game securely.

Sam Behar, BetMGM’s UK Director, expressed his enthusiasm, stating, “Launching BetMGM in the UK is exhilarating. With this campaign, we’ve amalgamated MGM Resorts’ Las Vegas entertainment legacy to present an unparalleled offering for UK patrons. Combined with striking promotions and our star ambassador, Chris Rock, the campaign underscores BetMGM’s dedication to infusing vibrancy and amusement in the sector. As we say, it’s showtime!”

Adding to this sentiment, Dan Jacobs, Recipe’s Chief Creative Officer, remarked, “Assisting in BetMGM’s UK introduction has been an honour. From the outset, the shared goal was to be distinctive. And Chris Rock, aboard a golden boat alongside a lion at the Bellagio Fountains, achieves precisely that!”

This campaign will permeate various platforms such as live sports, TV, digital media, radio, outdoor placements, and social media, ensuring UK audiences are thoroughly engaged