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BETER continues to strengthen its role in fast-betting esports after securing two major industry awards at ICE Barcelona 2026. The Europe-based provider earned recognition across separate ceremonies, reinforcing its presence in high-frequency esports betting and live data services.
The awards were announced during ICE Barcelona, one of the largest global gaming events, where suppliers and operators gather to showcase products, partnerships, and performance milestones. BETER collected Best Esports Innovation at the European iGaming Awards 2026 and Esports Innovator of the Year at the International Gaming Awards 2026.
Good to Know
The Esports Innovator of the Year recognition marks the second consecutive year BETER has led that category. Judges highlighted continued development of fast-paced esports formats designed for short betting cycles and continuous market availability, an area that continues to attract strong operator demand.
At the center of the recognition sits ESportsBattle, BETER proprietary esports tournament ecosystem. The product delivers round-the-clock betting across titles such as eFootball, eBasketball, eHockey, and eTennis. More than 500,000 individual events run each year, giving operators consistent volume without seasonal gaps.
Transparency and integrity remain central to the ESportsBattle structure. The product recently received ESIC Gold Standard Accreditation, a step that reinforces compliance, match integrity controls, and operational oversight across all tournaments.
Beyond tournaments, operators also integrate BETER Esports Odds Feed. The service delivers odds coverage across more than 450 tournaments worldwide, supporting over 40,000 pre-match and live events annually. In-house traders manage pricing and uptime, allowing operators to maintain stable markets during peak activity periods.
Recent months also brought product expansion. BETER introduced eTennis, positioned as the first dedicated fast-betting tennis simulation of its kind. The esports division also expanded its eBasketball offering with the addition of the European Conference tournament, widening regional coverage.
Market access continued to grow in parallel. ESportsBattle remains live in New Jersey and Colorado through bet365, while international integrations during 2025 included Entain CCE and Meridianbet. Those partnerships helped extend distribution across both regulated US states and established European markets.
Vladyslav Vitrenko, Public Relations Lead at BETER, said:
“Winning two major esports awards at ICE is a significant milestone for BETER and marks an incredibly strong start to the year.
We have worked hard developing the best fast-betting products in the market, and this award is a testament to the effort put in by the team – effort that we continue to make to ensure more players than ever before can access our products.
We are constantly developing new products while maintaining a strong public presence, openly showcasing our operations, integrity measures, and product updates to remain transparent and trustworthy for our operator partners and their players.
The demand for fast-betting content will only continue to rise, and these awards further position BETER as the go-to provider on the market.”