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A strategic agreement has been established between BETER, a leading supplier of next-generation betting content and analytics, and Sporty Group, the proprietors of the well-known SportyBet platform and brand. Through the integration of BETER’s exciting esports and sports contests, this partnership seeks to improve SportyBet’s offers.
Users of SportyBet will have access to BETER’s internal Setka Cup table tennis and ESportsBattle competitions thanks to this agreement. This will start with eFootball and eBasketball and move on to eHockey and CS2. Known for putting together more than 45,000 events a month in eight different esports and sports, BETER offers an unrivaled betting experience with odds that consistently retain more than 7.5% of the profit and real-time statistics. When combined, these components guarantee the operators’ and their players’ optimum benefit.
This partnership marks BETER’s inaugural venture with a Tier 1 operator in Africa. SportyBet, already a prominent player in Africa with expansion plans in Latin America, serves as an ideal partner for BETER to introduce its cutting-edge betting products and experiences to new markets. This collaboration aims to provide players with continuous fast-paced content and round-the-clock support, establishing a strong synergy between the two companies.
BETER’s CEO, Gal Ehrlich, emphasized the potential of this venture, stating, “We see huge potential for our products across Africa and what better way to enter the market than through a deal with one of the region’s most prestigious operators. Africa is a growing market where the demand for fast-paced, high-quality betting products and experiences continues to rise and BETER is here to provide this to operators such as SportyBet that understand the need to not only meet but exceed bettor expectations.”
Chuck Robinson, BETER’s CRO, highlighted the significance of the African market, saying, “Africa is an emerging market where our fast-paced sports and esports content offers the rapid action that players are seeking. By working with us, SportyBet can access even more of our next-gen content, allowing it to provide a superior experience to its players and further establish itself as a leading operator in the region.”
Gregory Parsons, VP of Business Development at Sporty Group, echoed these sentiments: “We believe in offering our users engaging and relevant content and, considering what BETER has to offer, it made sense to enter into partnership and add its content to our overall offering globally. Our players seek a round-the-clock betting experience and want to wager on big action quickly. This is why BETER’s fast sports and esports content is the ideal solution for us.”