BETER Partners With Entain CEE to Power SuperSport and STS With Fast-Betting Content

BETER has teamed up with Entain CEE to deliver its fast-betting content across two of Central and Eastern Europe’s top sportsbook brands. The deal means players at SuperSport in Croatia and STS in Poland will gain access to BETER’s unique esports and sports tournaments, known for their speed, reliability, and 24/7 coverage.

Good to Know

• Around 700,000 fast-paced events will be streamed each year under this deal.
• BETER’s offering covers both esports and traditional sports content.
• Operator margins from BETER’s events average 7.5%+.

The partnership will see BETER provide SuperSport and STS with its ESportsBattle tournaments and the Setka Cup table tennis series, both designed to attract modern bettors who prefer short-format, always-on action. The move highlights how fast-betting content has become a crucial part of sportsbook entertainment across Europe.

What Players Can Expect

Fans in Croatia and Poland can look forward to a broad range of competitions. BETER’s esports package includes eFootball, eBasketball, eHockey, and the new eTennis tournaments. On the sports side, content will include Setka Cup table tennis, the BSKT Cup basketball league, GTR Cup tennis tournaments, padel tennis, and even official cricket tournaments from around the globe.

Each event comes with real-time data, ultra-accurate odds, and live streams, covering up to 50 betting markets. This level of detail has become a key driver for sportsbooks trying to keep younger audiences engaged.

Entain CEE confirmed that fast-betting content is now “non-negotiable” for operators aiming to deliver next-gen betting experiences. Ivan Gojic, Chief Sportsbook Officer at Entain CEE, explained:

“Fast-betting content is non-negotiable for operators looking to deliver next-gen experiences to bettors, and that’s exactly what we work hard to achieve at SuperSport and STS. This is why we chose to join forces with BETER, the market leader in fast-betting content for both esports and sports.”

Behind the tournaments is a strong focus on integrity. BETER works with ESIC (Esports Integrity Commission) and IBIA (International Betting Integrity Association) to ensure fair and transparent competitions.

Gal Ehrlich, CEO of BETER, said:

“We are delighted to welcome Entain CEE to our growing roster of partners, underlining the demand for our products among the industry’s leaders. Fast-betting content has become essential for operators seeking to engage the next generation of players, and our suite of fast-paced products sets the standard for others to follow. We look forward to working closely with the SuperSport and STS teams to further develop the Croatian and Polish markets together.”