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In order to acquire the league’s name rights, Betano and the Argentina Professional Football League (AFA) have formed a strategic alliance. The yearly competition will now be named as Torneo Betano as part of the partnership. This is Betano’s second football deal after extending sponsorship with Romanian Football earlier this year.
The agreement extends beyond naming rights, with the AFA committed to supporting Betano’s expansion efforts across the LatAm region. AFA President Claudio Tapia emphasized the significance of the league within Argentine football, highlighting the creation of compelling brand assets to enhance fan engagement.
He said, “The Professional Football League is, without a doubt, one of the most federal sporting events with the largest audience in Argentina. We have always considered our Professional League as an emblem within Argentine football, and we have thus configured new and attractive brand assets. With the conviction of being able to bring fans closer to their teams every day and in this way generate links between the LPF and world-class companies.
“This agreement with Betano strengthens our vision and confirms, once again, the massive reach of our Argentine football throughout the country. We thank BETANO for their confidence in our ability to carry out valuable experiences and with professionalism we will carry out an ambitious brand plan. We welcome Betano as a naming sponsor of the Professional Football League.”
Kaizen Gaming’s Chief Commercial Officer, Julio Iglesias, reiterated the company’s dedication to regional football. He underscored Argentina’s rich football heritage, from iconic matches like the ‘Superclasico’ to the national team’s triumphs in major tournaments.
He said, “From the legendary ‘Superclasico’ to their clubs’ record 25 Copa Libertadores titles and the National Team achieving glory at the World Cup in Qatar, Argentina is never short of exciting football moments. Its league’s long and established history and its recognition among the top ten globally also make it a launching pad for many of tomorrow’s most talented stars.
“Our new partnership with the AFA reinforces our growing dedication to the Argentine football community, offering its passionate fans unrivalled entertainment through safe and responsible gaming experiences. We wish a great start to the Betano Tournament this Sunday.”