Bally’s Corp., based in Rhode Island, announced intentions to relaunch its online sports betting sites with the help of technology suppliers Kambi Group PLC and White Hat Gaming in an effort to improve its online sports betting experience. Bally Bet, the legal sports betting operator present in numerous states and the Canadian province of Ontario, will temporarily suspend accepting bets and deposits beginning Thursday as the changeover continues.
The Bally Bet website just declared the start of the transition for the well-known sportsbook platform. Bally’s Corp. will devote the next few months to improving the betting experience for its clients. As a result, users will no longer be able to access their Bally Bet accounts after June 30th, 2023. Certain functionalities will be gradually curtailed in the next days to support this transition.
Customers are encouraged to withdraw any leftover monies from their Bally Bet accounts before June 30th to facilitate a smooth transition. If any monies are accidentally left behind, Bally Bet will send a paper cheque for the remaining balance to the address associated with the user’s account. Notably, users in Arizona will be unaffected by these changes for the time being, whilst all other customers will have their accounts deactivated on June 30th.
Bally’s Corp. made the choice to make these adjustments after recognizing the necessity for a strategic realignment. This realization came after the business declared a $390.7 million non-cash impairment charge in the fourth quarter of 2022, which was primarily related to its acquisition of Bet.Works, a significant sports betting platform provider based in the United States. Bally’s Corp. intends to complete the relaunch of Bally Bet by the end of 2023, demonstrating its commitment to providing its users with a better betting experience.
Bally’s Corp. is hard at work behind the scenes to update the Bally Bet platform. While activities are temporarily halted, the company is continuing to refine and improve the upcoming version of Bally Bet. Users will be notified as soon as the platform is ready for restart, according to the website.