PrizePicks has turned its NBA league deal into a local team play, signing its first NBA franchise partnership with the Atlanta Hawks.
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PrizePicks did not need to look far for its first NBA team deal. The daily fantasy sports operator is based in Atlanta, already works with the Braves and now adds the Hawks to its local sports network.
The new agreement gives PrizePicks access to Hawks game day inventory, team content and State Farm Arena activations. It also creates the PrizePicks Party Deck, where fans can attend upgraded Hawks game day events and other in arena programming.
“PrizePicks was born in Atlanta and basketball has always been part of our soul, so we couldn’t be more excited that our first NBA franchise partnership is with our hometown team,” said Joey Molko, PrizePicks senior vice president of partnerships. “The Hawks share our obsession with bringing fans closer to the game, and we can’t wait to join them in making every game more fun to watch and to celebrate basketball culture in THE A.”
The Hawks deal sits at the overlap between daily fantasy sports, team marketing and arena entertainment. PrizePicks branding will appear inside State Farm Arena and across broadcasts, while the company will also support Hawks AF And Friends and the team produced podcast series.
The partnership also includes the use of “certain groups of Atlanta Hawks players throughout the local market to appeal to the growing fan community on PrizePicks.”
“We are thrilled to be the first NBA franchise to partner with PrizePicks,” said Andrew Saltzman, president of business enterprise for the Hawks and State Farm Arena. “As two organizations with deep roots in Atlanta, we look forward to building something truly special together and creating new opportunities to deliver unique and engaging experiences to our fans.”
PrizePicks framed the deal as part of a wider professional sports strategy after adding NBA league status earlier in the year. For Atlanta, the company now has a cleaner hometown position across baseball and basketball, with daily fantasy sports tied directly to live games, media and arena events.