Amelco Teams Up with Sporting Risk to Elevate Sports Betting Technology

Amelco, a leading provider of sports betting platforms, has joined forces with Sporting Risk, a renowned betting analytics firm. This new alliance aims to introduce a more sophisticated sports betting package to Amelco’s partners across North America and beyond. Sporting Risk will offer a range of tailored services, enhancing the betting experience for Amelco’s clients, which include major operators like Flutter, Entain, Fanatics, and Hard Rock.

Sporting Risk’s involvement will bring advanced predictive modeling and sports analytics capabilities to Amelco’s offerings. Among the key features is the User Interface tool from Sporting Risk, designed to facilitate instant pricing adjustments and enable the application of custom rules across different market segments. This tool is expected to significantly boost the flexibility and efficiency of Amelco’s betting platforms.

Boosting Amelco’s Betting Capabilities

Brandon Walker, Amelco’s head of business development, expressed excitement about the partnership. “We’re delighted to be teaming up with Sporting Risk to boost our selection of player props and interval-based betting markets,” Walker stated. He praised Sporting Risk for its sophisticated pricing models, which will be integrated into Amelco’s platform and trading solutions, enhancing their overall betting product.

Sporting Risk’s Chief Commercial Officer, Andy Phillips, also weighed in on the collaboration. “Our predictive modeling and sports analytics capability complement Amelco’s premier sports betting offering perfectly,” Phillips said. He highlighted that Sporting Risk specializes in delivering exceptional value, which will support Amelco’s growth strategy in key regulated markets.

Amelco’s partnership with Sporting Risk aligns with its broader goal of providing a comprehensive suite of gaming technologies. In a recent interview with SBC Americas, Walker discussed Amelco’s ambition to offer a unified solution for gaming technology. He emphasized that Amelco’s scalable platform is designed specifically for the American market, aiming to deliver both high-margin betting options and engaging user experiences.

This collaboration with Sporting Risk marks a significant step forward for Amelco as it continues to innovate and expand its betting solutions. With these enhancements, Amelco is well-positioned to strengthen its presence in the competitive sports betting landscape.