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AFC Bournemouth has unveiled bj88 as their new front-of-shirt partner for the upcoming 2024/25 and 2025/26 seasons. Founded in 2021, bj88 is a prominent Asian sports betting company, now expanding into the UK market under the domain bj-88.co.uk. The firm operates across Latin America, South Asia, and other regions, establishing itself as a key player in the global betting industry.
Following a remarkable season, where Andoni Iraola’s squad secured 48 points in the Premier League, bj88’s commercial investment is the largest in the club’s history. This significant financial backing aims to bolster Bournemouth’s competitiveness in the Premier League, ensuring the team remains a formidable force on the pitch.
Beyond the financial investment, bj88 is dedicated to supporting the local community. The company will donate funds to community projects focused on improving health, wellbeing, and promoting inclusion among adults. Additionally, bj88 will use its partnership platform to advocate for responsible and safer gambling practices.
bj88 has a rich history of involvement in sports, boasting brand ambassadors like Kevin Pietersen and official betting partnerships with Bologna FC in Serie A. The company also sponsors Twenty20 cricket teams, such as Sunrisers Eastern Cape in South Africa and the Quetta Gladiators in the Pakistan Super League.
The upcoming 2024/25 kits will soon be unveiled, and AFC Bournemouth has confirmed that retail prices will remain the same. Consistent with previous seasons, both adult and youth kits will be available without the sponsor logo.
Rob Mitchell, AFC Bournemouth’s commercial director, expressed enthusiasm about the partnership: “The club is excited to be partnering with bj88 in what is a record-breaking deal. Their investment will have huge significance to help us compete in the Premier League both on and off the pitch.”
A spokesperson for bj88 also shared their excitement: “We are truly excited and honoured to agree this important and mutually beneficial partnership with such a historic and globally respected footballing brand as AFC Bournemouth. We have been very impressed throughout with the club’s determination and ambition, and we look forward to working with the club in supporting them with some exciting innovations moving forward.”
This partnership marks a new era for AFC Bournemouth, promising enhanced performance and greater community engagement, all while promoting responsible gambling.