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Through a partnership with SC Telstar, the gambling business 711 from Belgium will serve as the club’s main sponsor for the 2018 campaign. The White Lions, who play in the Eerste Divisie, the second-tier football league in the Netherlands, will prominently feature the 711 brand on their uniforms as a result of the relationship. Additionally, the online casino company will cooperate with the stadium, changing the name of the location to the 711 Stadium in Velsen-Zuid.
Tom de Backer, CEO of 711, expressed his enthusiasm about the collaboration, stating, “Telstar initially stood out to us as a quirky club, accessible and sympathetic. In our discussions with the club, we tasted the warmth and also the clear ambition to make steps in the sporting and commercial field in the coming years. In our eyes, a very nice match with 711 and our ambition to continue to grow considerably in the coming years.”
The agreement between the two entities is expected to span across the next two seasons, providing an opportunity for both parties to advance their respective goals. The operator, 711, aims to achieve substantial growth in the years ahead, while Telstar seeks to shape its ambitions in conjunction with the collaboration.
Leon Annokkée, the recently appointed Managing Director of Telstar, emphasized the significance of the partnership, affirming, “711 is more than a number. It is a young and very ambitious platform and brand that can make good use of the years of expertise of the underlying family business. A company that recognizes our ambitions and is happy to contribute to them with conviction. We are delighted with the partnership and believe we can responsibly deliver growth for both Telstar and 711.”
With this alliance between 711 and SC Telstar, the stage is set for an exciting season ahead. Football fans can look forward to witnessing the 711 brand showcased on the team’s jerseys, while the club’s home ground will bear the name 711 Stadium. Both organizations are optimistic about their mutual growth prospects and the positive impact this collaboration will have on their respective endeavors.