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A new online survey carried out by the American Gaming Association (AGA) between February 26-27 among 2,210 American adults, shows that more than 17% of American adults plan to wager an estimated $3.1 billion on this year’s, March Madness, NCAA Men’s Division I Basketball Tournament. This includes placing a bet online, with a bookie, with a casino sportsbook, with family or friends or as a part of a bracket league.
In absolute numbers, 45 million people will be trying their luck on the event, with almost half of those, 20.9 million to place their bets outside of a bracket contest, with a retail sportsbook (online or bookie) or among friends.
AGA President and CEO, Bill Miller, said:
“Americans continue to make it clear: they want to wager with the protections of the legal, regulated market. There’s no doubt this year will generate the highest legal handle in March Madness history”.
Survey results put Gonzaga (17%) as favorites to win the tournament finals hosted by Caesars Superdrome in New Orleans, trailed by Duke (12%) and Kentucky (11%).