1xBet has signed Conor McGregor as a global ambassador, adding one of the biggest names in combat sports to its international marketing roster.
Good to Know
The partnership arrives days before McGregor returns against Holloway at UFC 329 in Las Vegas. UFC has confirmed the welterweight rematch as the July 11 main event at T-Mobile Arena.
For 1xBet, the agreement gives affiliates a major promotional figure around one of the largest UFC cards of 2026. The operator said the campaign will create more opportunities to attract sports betting traffic during major MMA events.
“Some names change the game. Conor McGregor is one of them. Not just a fighter. Not just a champion. Every time the Irishman steps into the octagon, it becomes an international event,” the company said.
McGregor became the first UFC fighter to hold titles in two weight divisions at the same time. His profile also helped drive major pay-per-view audiences well beyond the core MMA market.
The upcoming fight brings McGregor and Holloway together 13 years after their first meeting. McGregor won that 2013 contest by unanimous decision despite suffering a knee injury during the bout.
“For 1xBet, partnering with one of the world’s most recognizable athletes creates new ways to reach a global audience, strengthens the brand’s international presence, and gives 1xPartners affiliates additional opportunities to scale sports traffic,” the company said.
1xPartners offers affiliates revenue share of up to 50%, regular payments and marketing tools. The McGregor agreement will now form part of that affiliate package.
“For 1xPartners affiliates, this is a chance to become part of a large-scale project, leverage one of the most recognizable athletes’ incredible media influence, work with the hottest traffic from the biggest UFC events, and continue growing with 1xBet,” the company stated. “Join the 1xPartners affiliate program and become part of a story that’s just beginning.”