Stake.com, operating under Easygo, makes a calculated step by obtaining a license approval from ColJuegos, the Colombian authority, which is good until 2025. In the Latin American market, the corporation declares its dedication to expansion and innovation.
According to Easygo’s Chief Strategy Officer Brais Pena, Colombia is the perfect place for Stake.com to begin its Latin American development. Stake.com purchased Betfair Colombia with the goal of dominantly entering the Colombian market in less than two years. The company wants to use Colombia as a platform for further regional expansion.
Coljuegos has awarded more than 20 licenses following Colombia’s legislation in 2017. The regulatory body’s remarkable haul of more over $140 million in taxed Gross Gaming Revenue (GGR) between January and August 2023 shows a healthy 16.7% annual increase.
Beyond Colombia, Stake.com has agreements in place with local operators to get market access in Mexico and Paraguay. The operator has a strong desire to participate in future Brazil and Peru regulated marketplaces. With brand advocates like musician Drake, the Alfa Romeo Formula 1 team, and Argentine football icon Sergio Aguero, Stake.com has carefully positioned itself with powerful people.
Since 2021, the business has served as the Ultimate Fighting Championship‘s (UFC) official betting partner throughout Latin America. Brais Pena highlights how they see the Colombian market as a critical starting point for their Latin American development and how dedicated they are to supporting innovation, uplifting the local economy, and providing customers with outstanding entertainment value.