PA Betting Services (PABS), a leading provider of horse racing data and content, has announced that it has extended its partnership with Flutter Entertainment plc, the world’s largest online sports betting and gaming company. The new multi-year agreement will run until 2028, and will see PA Betting Services continue to provide Flutter’s flagship brands with access to its diverse distribution platform, which powers the horse racing and greyhound industry.
As part of the deal, Flutter will have access to PA Betting Services’ market-leading delivery platform, which offers more than 50,000 race meetings per year across domestic and international territories. Flutter will also gain access to PA Betting Services’ real-time news, multi-jurisdictional race previews, tips, and in-depth betting analysis.
Eugene Delaney, Director of PA Betting Services, expressed his pride in the company’s integral role in supporting Flutter’s growth, and his excitement at extending the partnership with such a highly respected global brand. Dan Barrett, Head of Commercial at Flutter Entertainment, also expressed his satisfaction with the partnership, highlighting the company’s close relationships with racing’s global rights owners and the quality of PA Betting Services’ racing coverage.
The partnership between PA Betting Services and Flutter Entertainment highlights the growing importance of high-quality racing data and content in the global sports betting and gaming industry, and is a clear indication of the value that industry leaders place on reliable and comprehensive horse racing information.