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Apple and Netflix will co-broadcast the Formula 1 Canadian Grand Prix in the United States, expanding live race access and widening distribution for Drive to Survive. The agreement arrives under Apple multi-year Formula 1 rights deal that replaced ESPN as exclusive U.S. broadcaster this season.
Good to Know
Live sports strategy shifted again as Apple and Netflix aligned around one of the most watched races on the North American calendar. For the first time, fans in the United States will stream the same Formula 1 race weekend simultaneously on two major platforms.
Netflix subscribers will gain access to the full Canadian Grand Prix weekend, including practice sessions, qualifying, and the race scheduled for May 24. Apple TV subscribers will receive identical live coverage at no additional cost, consistent with the broader rights agreement covering all 24 races this season.
Eddy Cue, senior vice president of services at Apple, confirmed the co-broadcast plan as part of Apple wider Formula 1 push. Under the current rights structure, Apple TV replaced ESPN as exclusive U.S. broadcaster beginning this year. The agreement carries a reported value of about $150 million per season, nearly double the estimated $85 million previously paid by ESPN. Average viewership under the prior deal reached about 1.3 million in its final year.
Beyond race coverage, the partnership expands distribution of Drive to Survive. Season 8, which includes eight episodes covering the 2025 Formula One World Championship, premieres February 27. Apple TV subscribers in the United States will gain access alongside Netflix users worldwide, extending reach for one of the most influential sports docuseries of the past decade.
Drive to Survive reshaped Formula 1 popularity in the United States by presenting behind the scenes rivalries, contract drama, and team strategy in a serialized format. Audience growth since the series debut has coincided with new U.S. races, rising sponsorship values, and broader cultural relevance.
Momentum around the sport now extends beyond streaming platforms. Brad Pitt film F1 received a nomination for Best Picture at the Academy Awards, reflecting how Formula 1 entered mainstream entertainment conversation.
Apple plans to promote Formula 1 across multiple services including Apple News, Apple Maps with track integration, Apple Music playlists, Apple Fitness+ programming, and in-store retail displays. The strategy signals a coordinated ecosystem approach rather than a standalone streaming play.
For Netflix, the arrangement adds another step into live sports broadcasting. After once avoiding sports rights entirely, the company now carries NFL Christmas games, WWE Raw, and Major League Baseball content. Reports in 2022 indicated interest in acquiring U.S. Formula 1 rights, making the current co-broadcast a partial realization of that earlier ambition.