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Ultra has secured $12 million in fresh funding, led by Luxembourg-based NOIA Capital through its NOIA Digital Assets fund. The new capital arrives as the web3 gaming platform steps into a new phase under recently appointed CEO Gus van Rijckevorsel.
The funding will support Ultra’s plans to upgrade its platform, grow its team, explore acquisitions, and set the stage for a larger raise next year. The company also brought in Maxime van Steenberghe as COO to help scale operations. He previously worked in consulting and business strategy at Circle Strategies.
Founded in 2017 by David Hanson and Nicolas Gilot, Ultra was built to blend blockchain, game publishing, and esports under one system. In 2021, it launched its own blockchain network, followed by Ultra Arena in 2023—a competitive gaming platform where users can earn UOS tokens.
Gus van Rijckevorsel believes the industry is overdue for change. “The gaming industry has been sitting on the sidelines for decades, too stubborn to change, too afraid to take a risk and think outside the box,” he said. “Right now, no one in the gaming industry is happy so why isn’t anyone doing anything about it? We’re here to change that… Just as Netflix redefined media consumption, Ultra will transform the gaming industry.”
NOIA Capital sees potential in Ultra’s approach. “Ultra is bringing the kind of bold, disruptive thinking that the gaming industry desperately needs,” said CIO Muhammed Yesilhark. “Gus and his team have a clear vision for the future, backed by a strong tech foundation and a strategic roadmap that puts Ultra in a position to challenge legacy players.”
Ultra’s vision is clear: support developers, offer fair rewards, and give players more control through digital ownership. While web3 gaming grows globally, much of Europe still lags. Ultra sees that as an opportunity.
With funding secured, the next step is execution—improving tools, expanding content, and building a gaming model that brings blockchain to everyday players.