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Fantasy Top will shut down by the end of June after its crypto influencer card game failed to find a lasting business model.
Good to Know
Fantasy Top mixed fantasy sports, NFT trading cards and crypto social media culture. Instead of tracking athletes, players built teams using NFT cards tied to crypto influencers. Scores came from online engagement, not goals, points or race results.
The idea found early attention on Ethereum scaling network Blast. However, the team said the model could not support the game over the long run.
The company said:
“The long-term economics of the trading card game model ultimately showed their limits.”
The team spent the past year testing new products and different directions. Prediction markets and jackpots became part of the wider product mix, but those features will close before the final game round.
The team said:
“Despite strong experimentation and iteration speed, none reached durable market fit.”
Fantasy Top had also been self-funded for the last 2.5 years, which added more pressure as crypto gaming faced weaker funding, lower player activity and less interest in many NFT-linked games.
Kipit, a pseudonymous member of the Fantasy Top team, said:
“We spent months looking at every direction we had left… we didn’t have the conviction to keep going. We failed for one core reason: We tried to put crypto on top of a model that was never built for crypto.”
The final round of competitions is scheduled for June 18. Players with unused gameplay tickets will be reimbursed, and the team said stakeholders and investors will also be repaid as part of the closure process.
Fantasy Top exits after showing both sides of Web3 gaming. It built a fresh format, paid out large sums and drew attention from crypto users. Still, without durable market fit, the NFT fantasy card structure could not carry the project into another phase.