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Meta has rolled out new paid subscriptions for Instagram, Facebook and WhatsApp worldwide, while also testing Meta One plans for AI users, creators and businesses. The core apps remain free, but heavier users can now pay for extra tools.
Good to Know
The new Plus plans focus on app-specific extras. Instagram Plus and Facebook Plus lean into social tools, including story insights, extra reactions and profile customization. WhatsApp Plus adds messaging upgrades such as themes, more pinned chats, premium stickers and custom ringtones.
Meta is also building a larger subscription home called Meta One. That brand will cover tests for AI, creators and businesses. Meta AI will still have a free version, but paid plans will give heavier users more capacity for complex prompts, image generation and video generation.
The first AI tests will run in Singapore, Guatemala and Bolivia. Meta One Plus will cost $7.99 per month, while Meta One Premium will cost $19.99 per month. The higher tier offers more room for compute-heavy tasks, including deeper reasoning in Meta AI.
Creator and business tests will start in markets including Saudi Arabia, Morocco, Thailand and Bangladesh. Meta One Essential will cost $14.99 per month, while Meta One Advanced will cost $49.99 per month and add tools for visibility, analytics, scheduling and profile links.
Meta Verified remains separate for now. However, the wider plan is clear enough: Meta wants more recurring revenue from its huge user base while AI costs keep rising and ad growth becomes harder across mature social apps.
Instagram Plus costs $3.99 per month.
WhatsApp Plus costs $2.99 per month.
Yes. Meta AI remains free, but paid Meta One AI plans will add higher usage limits and more advanced tools.
Meta One is the subscription brand Meta will use for AI, creator and business plans.
No. Meta Verified remains separate for now.