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With a new collaboration, Valhalla, Floki’s play-to-earn platform, is enhancing the gaming experience. In order to bring the excitement of virtual motorsports and gaming together for a thrilling 2025 F1 Sim Racing Season, Floki announced a partnership with the KICK F1 Sim Racing Team on November 15. Fans and gamers alike will have a unique experience thanks to our partnership’s exclusive events.
The collaboration will debut with KICK F1’s NFT presence in the Valhalla game, introducing in-game competitions. Winners will receive an exclusive opportunity: a visit to Sauber Motorsport’s headquarters in Hinwil, Switzerland. Additionally, Valhalla will be the presenting partner for driver debriefs after each official F1 Sim Racing event. These segments will be shared on the @sauberesports Instagram and X channels, allowing fans to engage with their favorite teams and drivers in a new way.
The partnership extends beyond in-game integration. Valhalla branding will feature across KICK F1’s digital platforms, including live stream overlays, banner placements, and driver apparel. The brand will also be showcased in the Sauber Esports Arena, visible on interview backdrops and wall frames, increasing exposure both in and outside the virtual racing world. This visibility comes just in time for Valhalla’s Mainnet launch at the end of November, further boosting the game’s profile in the gaming community.
Commenting on the partnership, a FLOKI spokesperson said, “We are proud to step into this exciting new partnership with KICK F1 Sim Racing Team. By offering gamers and fans alike a dynamic, player-driven system that allows playing both solo and as a clan, Valhalla’s gameplay strongly resembles the world of F1 Sim Racing. We are looking forward to unlocking the full potential of this collaboration throughout the 2025 F1 Sim Racing season.”
Andrea Bugnone, team manager for KICK F1, expressed similar enthusiasm: “We are pleased to partner with Valhalla and Floki, currently one of the most innovative and engaging companies in this sector. This collaboration represents an exciting convergence between F1 Sim Racing and gaming technologies, opening up new possibilities for both our team and the fans.”