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The much-awaited second season of College Rivals, India’s leading esports talent hunt, has secured key partnerships with three major brands. Nissin Cup Noodles, Red Bull, and Kreo have signed on as Associate Sponsors, bringing their unique offerings to the table. As the event’s Snacking Partner, Energy Partner, and Kreative Partner, these brands are set to add new dimensions to the gaming experience for students.
The second season of College Rivals has already made a huge impact, engaging more than 2,00,000 students across India. The event offers an impressive prize pool of INR 50,00,000 and a coveted professional gaming contract. With the competition kicking off in July 2024, College Rivals Season 2 will continue until the Grand Finale, scheduled for the first quarter of 2025.
“We’re thrilled to welcome top brands like Nissin Cup Noodles, Red Bull, and Kreo to College Rivals Season 2, which has grown exponentially this time around and is bigger and better than ever,” said Ashwin Haryani, Country Head at Ampverse DMI, the organization behind the event. “These incredible partners will further enhance the student experience with immersive gaming, exciting activities, and creative engagements, adding new energy and thrill as we continue to inspire college-going students to engage with esports and gaming opportunities.”
Red Bull, returning to the event after its successful debut season, adds extra excitement with its racing simulators and interactive zones. Students can sample Red Bull products while experiencing the high-speed energy synonymous with competitive gaming. Meanwhile, Nissin Cup Noodles will spice up the competition with wet product sampling of their instant noodles. As the Snacking Partner, Nissin aims to provide quick, satisfying meals to keep gamers fueled during their intense matches.
Kreo, as the Kreative Partner, introduces a new layer of excitement with its premium gaming peripherals. The brand will engage students through typing tests, giveaways, and interactive activities designed to showcase its top-tier gear.
“We’re absolutely fired up to be part of College Rivals Season 2! The energy is electric, with thousands of students from all over the country bringing their A-game,” said Varun Oberoi, Vice President, Head of Marketing and Corporate Communications at Indo Nissin Foods. “The fast-paced action, intense competition, and pure thrill of gaming make this event a perfect match for Nissin Cup Noodles, which is the go-to snacking option for gamers.”
Expanding to 20+ cities and 58+ colleges, College Rivals Season 2 is engaging over 11,00,000 students across India. With these new partnerships, the event is set to bring together brands that resonate with the target audience, offering a dynamic and high-energy platform for the esports community.