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Video Game Insights (VGI), a gaming intelligence platform with a focus on market analysis, has been acquired by Sensor Tower. This calculated action adds information from PC and console platforms to Sensor Tower’s portfolio of gaming insights.
Sensor Tower now offers game data from platforms including PlayStation, Xbox, and Steam in addition to mobile analytics thanks to this acquisition. With this inclusion, the gaming intelligence ecosystem becomes more complete, enabling publishers and developers to make wise choices.
“Gaming is a significant part of the digital economy, and with this acquisition, Sensor Tower is excited to offer our customers gaming insights across mobile, PC, Xbox, and PlayStation,” said Oliver Yeh, Sensor Tower’s CEO.
VGI has built a solid reputation by providing reliable data on sales, pricing, engagement, and ratings. This merger allows Sensor Tower to deliver actionable insights to its clients by combining mobile gaming analytics with detailed console and PC performance metrics.
The gaming industry, valued at approximately $249 billion, continues to grow across mobile, PC, and console platforms. With the combined strength of Sensor Tower and VGI, gaming companies gain a clearer understanding of market trends and competitive landscapes.
“We are thrilled to join Sensor Tower and further our goal of providing the industry with a comprehensive view of the gaming ecosystem,” said Karl Kontus, CEO and Co-Founder of Video Game Insights. “The power of our combined datasets provides deeper insights into market trends, competitor strategies, and user preferences, allowing our customers to grow and scale at a faster rate than ever before.”
Now rebranded as Video Game Insights by Sensor Tower, the platform will continue to provide industry-leading data, assisting companies in refining strategies for growth, retention, and market positioning.
With this acquisition, Sensor Tower strengthens its commitment to offering premium market intelligence, supporting gaming companies in navigating the competitive landscape across Apple App Store, Google Play, and major gaming platforms.