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FIFA Rivals is ready to launch worldwide on June 12, bringing a new football gaming experience to mobile players. Developed by Mythical Games, the title blends fast-paced action with FIFA branding and a strong digital economy. A new partnership with adidas also adds fresh content that bridges real-world football culture with the in-game experience.
Good to know
Mythical Games partnered with adidas to bring exclusive branded gear into FIFA Rivals. Players will unlock digital kits, jerseys, and boots that reflect both current and historical adidas designs. Special items will also be tied to real-world adidas product launches, giving fans new ways to show off in-game.
John Linden, CEO of Mythical Games, sees this as a meaningful move: “FIFA Rivals is all about celebrating the global passion for football in a fresh and modern way. Bringing adidas into this world gives players a deeper cultural connection and the chance to represent one of the most iconic brands in football – on and off the pitch. This collaboration sets a new standard for how brands show up in digital experiences.”
The adidas-themed content does not stop at visuals. Players can also enter the adidas Training Facility, a game feature offering challenges, progression, and brand-linked rewards.
FIFA Rivals is not aiming to replicate traditional football sims. Instead, it features arcade-style controls and quick head-to-head matches in real-time PvP. Players build squads from top-tier clubs and stars, with fast gameplay and tactical decision-making at the core.
The game includes a digital collectible system using blockchain technology. Items like player cards and adidas gear can be owned, traded, or sold via the Mythical Marketplace. That means rare drops actually belong to the player and hold value beyond the game itself.
With a structure similar to web3 games like NFL Rivals, Mythical Games has added its signature Marketplace to FIFA Rivals. Players can trade cards, gear, and other assets directly. The team is targeting both hardcore football fans and casual players looking for shorter matches and a strong collection system.
The beta testing period gave developers insight into player preferences, and now the final version is rolling out globally. Updates will be shared through the game’s X account (@fifarivals), and players can visit fifa.rivals.game to learn more.
Mythical Games has a background in blockchain-integrated mobile games and has already found success with titles like Blankos Block Party. adidas, with over 62,000 employees and €23 billion in annual revenue, is expanding its presence in digital sports experiences with this move into FIFA Rivals.