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The most integrated rewards program in the country, OK Cashbag, now has Web3 capabilities thanks to the official launch of OKI Club, a premium membership program from Animoca Brands’ Moca Network and SK Planet, a significant South Korean ICT platform.
By utilizing Moca Network’s AIR Kit SDK, OKI Club enables customers to engage with blockchain-based services in a familiar Web2 environment. In order to bridge the gap between blockchain innovations and traditional digital services, SK Planet clients may now create an AIR account within OK Cashbag and begin collecting rewards.
OKI Club is the first large-scale adoption of AIR Kit, a platform designed to unify digital identity, assets, and reputation across multiple applications. Members gain access to Web3-based rewards, earning OCB Points and MOCA Coin for their engagement. Additionally, by building identity and reputation within their AIR accounts, users unlock extra benefits both within OK Cashbag and across the broader Moca Network ecosystem.
Before its launch, over 600,000 KYC-verified users pre-registered for OKI Club, indicating strong demand for blockchain-powered consumer applications in South Korea. With 28 million verified users in SK Planet’s network, this partnership could significantly boost Web3 adoption in the country.
The collaboration is expected to drive MOCA Coin adoption and expand its applications across gaming, IP, sports, and entertainment. As SK Planet integrates blockchain technology, it aims to enhance customer engagement while offering innovative rewards programs.
Kenneth Shek, Moca Network’s project lead, emphasized the significance of this integration, stating, “The launch of OKI Club is a major milestone for Moca Network’s AIR Kit, marking its integration into one of the leading Web2 consumer platforms in Asia.”
Kyosu Kim, CBO at SK Planet, highlighted the program’s value, saying, “OKI Club is a free membership service designed to maximize customer benefits across everyday lifestyle brands.”
With this strategic move, SK Planet and Moca Network are shaping the future of Web3 adoption in South Korea, bringing blockchain closer to mainstream consumers.