Innovative Fan Sponsorship Program Launched by Gresini Racing, MotoGP Guru, and SPORTPASS

Gresini Racing is launching a ground-breaking fan-powered sponsorship initiative in collaboration with SPORTPASS and MotoGP Guru, two divisions of Animoca Brands. With this creative project, MotoGP enthusiasts may start sponsoring races for as little as €125.

Exclusive Benefits for Fans

The new program offers fans unique experiences and benefits, such as:

• VIP Paddock Experiences at the 2024 Grands Prix
• Name placement on bikes, team websites, and sponsor walls
• Invitations to exclusive events and Zoom calls with team members
• Special custom merchandise
• A chance to win a Ducati Panigale V4S, an official test bike used by Marc Marquez
• Exclusive digital passes, collectibles, and access to sponsor-only content

Fans can register for these packages at fanpower.gresiniracing.com/registration.

Gresini Racing has gained international attention after signing eight-time world champion Marc Marquez, who joined his brother Alex to compete in the 2024 MotoGP World Championship on the Ducati Desmosedici GP23. The team aims to engage its growing fan base through this innovative sponsorship program.

“We have always had an incredibly loyal fan base not only of the team but the many riders who have achieved success in our championship projects. We could not be happier to be the first team to ever allow actual fans to become sponsors and make this available globally,” said Carlo Merlini, commercial & marketing director of Gresini Racing. “We look forward to innovating and engaging in new and exciting ways.”

SPORTPASS CEO Jordan Fogerty highlighted the significance of this initiative: “This is a world-first in sports; we have worked with Gresini Racing to bring the fans even closer to the team and the riders they support, and do so using the latest technology to provide the security of ownership and value. We hope that the SPORTPASS platform and the value it provides to fans will prove to be a turning point in the way teams and riders connect with fans as well as the brand partners, which are pivotal to enhancing fan experiences.”

These sponsorship opportunities were largely made possible by SPORTPASS and MotoGP Guru, two companies that have been prominent sponsors of Gresini Racing since 2023. In addition, MotoGP Guru creates the licensed mobile racing game MotoGP Guru Racing ’24 and the official MotoGP Prediction Game. The Motorverse ecosystem by Animoca Brands, which emphasizes digital car ownership for the open metaverse, includes both of them.