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Animoca Brands, known for its efforts in advancing digital property rights in gaming and the open metaverse, is set to launch GEN3 Playground. This inaugural consumer-focused Web3 event will take place on Saturday, 2 November 2024, at the Art & Cultural Centre of K11 Musea, as part of Blocktober 2024 in Hong Kong.
GEN3 Playground marks Animoca Brands’ commitment to its roots in Hong Kong. The event aims to highlight the city’s growing role in the global Web3 scene. Held at K11 Musea, a cultural and creative hub in Kowloon, the event will be a key feature following several other Web3 events, including Blocktober and Hong Kong FinTech Week.
The venue, known for blending art, culture, and technology, provides an ideal setting for the event. GEN3 Playground will serve as a platform for people of all ages to engage with Web3 concepts and experience true digital ownership firsthand.
GEN3 Playground will offer a range of consumer-centric activities, making complex topics like Web3 and blockchain more accessible. Attendees can explore Animoca Brands’ key projects, including Anichess, Cosmic Bomber, Mocaverse, Motorverse, The Sandbox, and the TOWER Ecosystem. Partners like OSL, Anime Foundation, Apeiron, and Bad Egg Co. will also host activations.
The event will feature a carnival-like atmosphere, with games, quests, and opportunities to win rewards and exclusive merchandise. Visitors can participate in gaming contests on the main stage or try out games at interactive booths scattered throughout the venue. Animoca Brands’ leadership will deliver keynote talks to share insights into their projects and the future of Web3.
Yat Siu, co-founder and executive chairman of Animoca Brands, emphasized the event’s local significance. “Taking place at the cultural landmark of K11 Musea, GEN3 Playground symbolizes our connection to our Hong Kong heritage. This event is designed as an immersive experience where participants are invited to interact with some of our most exciting projects, showcasing the potential of Web3 and true digital ownership in a way that can resonate with anyone regardless of knowledge or technical skills,” he said.
Evan Auyang, group president of Animoca Brands, also shared his enthusiasm. “We’re thrilled to showcase our projects at GEN3 Playground, marking one of our first major consumer events. With a clear regulatory framework and proactive government support, Hong Kong provides an ideal environment for fostering innovation. This event is a testament to our commitment to the city and its potential as a global leader in the Web3 space.”
GEN3 Playground promises to be an engaging, hands-on event for anyone interested in understanding more about Web3, blockchain, and digital ownership. Animoca Brands aims to bring their projects closer to the public, breaking down complex concepts into fun and interactive experiences.
This initiative reflects the company’s broader vision of democratizing digital ownership and promoting the use of blockchain technology in everyday life. With support from Hong Kong’s proactive regulatory environment, events like GEN3 Playground could play a crucial role in shaping the future of Web3 on a global scale.