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Animoca Brands, a major force in the digital property rights and gaming space, celebrated the successful debut of GEN3 Playground, Hong Kong’s first consumer-focused Web3 event. Held at K11 MUSEA on November 1-2, 2024, as part of Blocktober 2024, this event welcomed over 1,000 attendees. Designed as an interactive, carnival-like experience, GEN3 Playground offered Hong Kong’s residents a firsthand look at Web3, gaming, and digital property rights. OSL, a leading digital asset platform in Hong Kong, proudly sponsored the event’s Public Day as the Diamond Sponsor.
GEN3 Playground underscored Animoca Brands’ strong commitment to Hong Kong, showcasing the city’s significant role in the rapidly evolving Web3 landscape. Visitors enjoyed immersive experiences with Animoca Brands’ popular projects, including Anichess, Mocaverse, Motorverse, and The Sandbox, along with interactive games from TOWER Ecosystem like Snaky Cat and Crazy Rush Heroes. The event also hosted partnerships with notable brands, including OSL, Apeiron, Anime Foundation, and Bad Egg Co., presenting attendees with the latest in Web3 innovation.
GEN3 Playground also hosted key industry voices, including the Hon. Duncan Chiu, HKSAR Legislative Council Member for Technology & Innovation, and Michael Lau, Bullish’s Senior VP of Business Development and Chairman of Consensus Hong Kong. Animoca Brands’ leadership, represented by Group President Evan Auyang and Chief Business Officer Alan Lau, spoke alongside Web3 pioneers like John Cahill of Galaxy and Kenneth Shek, Mocaverse’s Project Lead. Erich Wong from The Sandbox and Frank Cheng of Apeiron added further insights, emphasizing Hong Kong’s role in Web3’s global growth.
Yat Siu, Animoca Brands’ Co-Founder and Executive Chairman, shared his enthusiasm, saying, “We are thrilled with the success of GEN3 Playground, our first consumer Web3 event in Hong Kong. This event integrated play and fun with the new paradigm of true digital ownership as part of our commitment to advancing the Web3 industry in this dynamic and future-friendly city. We will continue to seek opportunities to bring industry leaders to Hong Kong, fostering dialogue and educating the public about the transformative potential of digital property rights and the open metaverse.”
OSL’s Chief Marketing Officer, Jack Derong, expressed pride in supporting GEN3 Playground. He said, “OSL is proud to be part of GEN3 Playground, a homegrown initiative by Animoca Brands that brings Web3 innovations to Hong Kong consumers. Through this event, we are demonstrating how our retail app is being developed by Hong Kongers, for Hong Kongers. We believe that initiatives like GEN3 Playground, paired with user-friendly platforms like the OSL app, are essential for connecting with our community and fostering Hong Kong’s leadership in Web3 technologies.”
Animoca Brands expressed gratitude to all sponsors, including Apeiron, Breer, and Sleap.io, whose contributions helped make GEN3 Playground a landmark event for Hong Kong’s Web3 future.