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Light & Wonder, the renowned global pioneer in cross-platform games and entertainment, has teamed with top-tier operator Grand Casino Luzern in a significant step for the Swiss online gaming market. Players in Switzerland now have access to Light & Wonder’s unique offers for the first time thanks to this strategic partnership, which also marks the company’s launch into the Swiss online market. The Swiss iGaming sector is expected to produce a staggering $250 million in gross revenues in 2022, according to the Swiss Federal Gaming Board (SFGB), making it a very potential market for the renowned aggregator.
Mycasino, a well-known online gaming site, represents the online presence of the prestigious Grand Casino Luzern. Mycasino adheres to high standards and boasts approval from the SFGB for each recognized game as part of its dedication to offering the broadest and most cutting-edge game selection in Switzerland. Through this partnership, the operator will have access to the fascinating in-house game material created by Light & Wonder, enhancing the entertainment value for their discerning player base.
As part of this historic arrangement, Grand Casino Luzern will have exclusive access to OpenGaming, a partner programme of Light & Wonder that offers a wide variety of engaging games. Among them are well-liked blockbusters like 88 FORTUNESTM, RAGING RHINOTM, and SPARTACUSTM, with the promise of additional thrilling releases in the future. This new partnership in the Swiss online market highlights Light & Wonder’s ongoing growth in regulated European markets and solidifies their status as a top partner for prominent operators. Building on the popularity of their games in physical casinos, Light & Wonder seeks to achieve similar success in the burgeoning online Swiss market.
This strategic entry into Switzerland comes after Light & Wonder recently entered a number of countries in North and Latin America. The business’s demonstrated proficiency in iGaming content is in perfect alignment with their dedication to providing an enjoyable and responsible online casino gaming experience. Magdalena Podhorska-Okolow, Managing Director of Europe at Light & Wonder, expressed excitement for the collaboration and cited the robust results of Switzerland’s regulated online market.
She added, “We will be launching our OpenGaming aggregation platform with a wide variety of gaming content, allowing Grand Casino Luzern’s customers access to a comprehensive range of relevant, compelling entertainment.”
Wolfgang Bliem, CEO of Grand Casino Luzern, emphasized the operator’s dedication to offering players the broadest array of casino games, including the latest innovations. Partnering with Light & Wonder grants them exclusive access to beloved titles that players already adore on the land-based side, ensuring an unrivaled gaming experience within Switzerland’s regulated market. Bliem expressed eagerness for the exclusive rollout of the content on mycasino, highlighting the exciting prospect of introducing Light & Wonder to the online market for the very first time and delivering captivating new realms of play to their valued audience.