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Indian football captain Gurpreet Singh Sandhu and esports star Jonathan Gaming are part of a unique eFootball™ campaign that KONAMI is releasing in honor of the festival of Holi. The campaign, which will run from March 1 to March 26, 2025, will bring together prominent gamers like Gamerfleet, Sharkshe, RK Reddy, Snax, and Eagle Gaming and showcase India’s thriving eFootballTM community.
By providing fans with new methods to interact with the game and their favorite players, this effort deepens the bond between traditional football and esport. Gurpreet Singh Sandhu will make a special announcement during the campaign, and Jonathan Gaming will spearhead community engagements as brand ambassadors.
A key highlight of the event is the “Goal Ke Rang” eFootball™ tournament, where players will battle for the title of India’s top eFootball™ champion and a share of the €1000 prize pool. KONAMI has also planned additional in-game events exclusive to India, allowing fans to immerse themselves in Holi-themed celebrations.
Expressing his excitement, Gurpreet Singh Sandhu shared, “Football and gaming both demand skill, strategy, and passion – values that unite players on and off the pitch. Being part of this campaign is a chance to celebrate Holi with fans in a whole new way and bring that competitive spirit to eFootball™.”
Makoto Igarashi, eFootball™ General Producer at KONAMI, emphasized the company’s vision for expanding engagement in India. He stated, “This campaign is all about bringing people who love football and gaming together – whether through competition, collaboration, or simply the shared love of the beautiful game. India’s eFootball™ community is booming and KONAMI hopes that partnering with Gurpreet, Jonathan, and some of India’s biggest gaming voices makes this Holi celebration one to remember.”
With a strong lineup of esports personalities and an engaging competition, KONAMI’s Holi campaign aims to strengthen India’s eFootball™ scene while offering fans an unforgettable festive experience.