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Animoca Brands is stepping deeper into regulated finance through a new partnership with GROW Investment Group. The two companies agreed on a strategic collaboration that blends crypto assets with traditional investment products under one compliant structure.
The arrangement includes an equity investment and a shared plan to reshape how wealth managers access digital and conventional assets, especially across Asian markets.
Good to Know
The partnership rests on a completed term sheet and remains subject to final documentation and regulatory approval. Under the agreement, Animoca Brands intends to invest up to 15 percent in GROW Asset Management HK Limited, which will soon operate under the name GROW Digital Wealth.
The goal centers on turning the business into a regulated digital wealth platform that serves family offices, ultra high net worth individuals, and independent financial advisors.
GROW Digital Wealth already holds Type 1, Type 4, and Type 9 licenses from the Hong Kong Securities and Futures Commission. Those approvals allow the firm to deal in securities, advise on securities, and manage assets.
The collaboration aims to bring multiple asset classes into a single regulated environment.
Animoca Brands will contribute crypto related assets, including real world assets. GROW Investment Group will continue offering curated traditional investment products. Advisors using the platform would gain access to both through one compliant portal.
The structure reflects growing interest in alternative investments while keeping regulatory controls in place.
Both companies are targeting the fast growing wealth management market across Asia, with a strong focus on China. The region holds a large base of high net worth individuals and trillions in investable capital.
Shifts toward global exposure and alternative investment strategies have created demand for platforms that bridge digital assets and established financial products. Alongside product development, the partners also plan educational efforts focused on how decentralized finance and traditional finance can work together.
The proposed equity stake aligns incentives as both sides build the platform together.
Alan Lau, chief business officer at Animoca Brands, highlighted the regulatory angle behind the strategy:
“Hong Kong is emerging as an important hub for regulated digital asset activity in Asia. By partnering with GROW, we aim to connect our Web3 and RWA initiatives with a licensed wealth management platform to further expand access to digital assets.”
William Ma, founding partner and global chief investment officer at GROW, framed the partnership as part of a broader shift in wealth management:
“We believe the world of wealth management is on the cusp of drastic change with decentralization and disintermediation being two disruptive powerful forces. The successful wealth management models of the near future will be those that combine the best of both traditional and digital offerings, with the strongest alignment of interest to clients by technology.”