Euroleague Basketball is stepping up its game in fan engagement and digital strategy by teaming up with SPORTPASS, a cutting-edge fan engagement and gaming platform. SPORTPASS, which falls under the expansive umbrella of Animoca Brands — a global powerhouse in gamification with over 400 investments in Web3 projects — is set to elevate Euroleague Basketball’s appeal among the Gen Z audience. This partnership aims to blend the excitement of basketball with digital innovation, offering fans a Euroleague-themed gaming platform filled with a variety of gaming experiences, rewards, and in-game collectibles.
In recent years, Euroleague Basketball has placed a strong emphasis on gamification as a key driver of its digital expansion. This strategy has paid off, with the league’s fantasy games portfolio witnessing a substantial year-on-year growth in 2023 and successfully engaging a community of 4.3 million fans.
Alex Ferrer Kristjansson, Euroleague Basketball’s Marketing and Communication Senior Director, expressed enthusiasm about the collaboration, stating, “We are delighted to join forces with Web3 leaders SPORTPASS to expand our gamification offering. The digital ecosystem is key to expanding the EuroLeague brand and offer new ways for young fans to interact with the league. This collaboration marks an important step in growing our portfolio of gaming opportunities for fans to engage with the EuroLeague in different, innovative ways.”
Jordan Fogarty, CEO of SPORTPASS, emphasized the platform’s focus on placing fans at the heart of its offerings. “SPORTPASS is the result of years of innovation in technology, gaming, and sports, placing the fan squarely at the core of our offerings. With a plethora of digital experiences, including gaming, rewards, and competitions, we are confident that EuroLeague fans will find what they are looking for. Our collaboration with the EuroLeague underscores our commitment to revolutionizing the sports entertainment landscape.”