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Move-to-earn game Stepn unveils a groundbreaking collaboration with sportswear giant Adidas, introducing the Stepn x Adidas Genesis Sneakers NFT collection. This collaboration marks the fusion of virtual and physical worlds, offering users the opportunity to earn rewards both in-game and in real life.
The Stepn x Adidas Genesis Sneakers collection is the inaugural result of a strategic partnership between Stepn and Adidas. This collaboration signifies a significant step towards integrating digital and physical experiences, revolutionizing lifestyle rewards.
Stepn CEO Shiti Manghani expresses enthusiasm for the collaboration, emphasizing the potential of merging virtual and real-world activities. The partnership reflects the evolving landscape of lifestyle rewards, blending the popularity of Stepn’s FitTech app with Adidas’ global brand presence.
Priced at 10,000 GMT, the Stepn x Adidas Genesis Sneakers NFTs offer users a unique opportunity to own digital assets tied to real-world value. The first batch of 200 Genesis Sneaker NFTs will be available on Stepn creator FSL’s NFT marketplace MOOAR, with additional drops planned throughout the partnership.
Stepn’s move-to-earn model incentivizes users to stay active by rewarding them with crypto for physical activity. With the Genesis Sneaker NFTs, users can enhance their earning potential based on the energy level of their sneakers. The integration of NFTs into the fitness experience adds a new dimension to the concept of rewards-based fitness.
The collaboration with Adidas follows Stepn’s successful $30 million airdrop campaign, further solidifying its position in the FitTech space. As the partnership evolves, users can anticipate more exciting developments and opportunities for engagement within the Stepn ecosystem.