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Yggdrasil, the foremost publisher advancing iGaming innovation, has entered into a multi-territory distribution agreement with BoyleSports.
Under the collaboration, Yggdrasil’s portfolio of leading slots, including the popular Vikings series and Valley of the Gods, will be available in the UK and Ireland. Titles with popular Game Engagement Mechanics (GEMs) from Yggdrasil, such as Raptor DoubleMax and Dragon Blox GigaBlox, will also be made available to the operator’s clients.
The arrangement will allow Yggdrasil to further expand its presence in mature European countries as it seeks to solidify its position as an industry pioneering slots supplier.
BoyleSports has a well-established presence in the UK and Ireland, having been in business for almost 40 years and operating both retail and online operations.
Yggdrasil will have its tenth anniversary in 2023, a year in which the firm will focus on expanding its range and geographical reach as part of its ambitious growth strategy.
Andrew Pegler, Chief Commercial Operations Officer at Yggdrasil, said:
“We’re thrilled to partner with BoyleSports, an incredibly well-known brand across the UK and other regulated markets. We want to join forces with established, forward-looking brands and BoyleSports is another strong collaboration for us.”
Steve Payne, Gaming Director at BoyleSports, said:
“Yggdrasil has a proud history of creating cutting edge, fan-favourite slots and we’re delighted to take its leading content live. We know our customers will enjoy this fantastic portfolio, and look forward to working with Yggdrasil for the foreseeable future.”