The UK Gambling Commission (UKGC) is reminding operators of their responsibilities related to digital adverts and copyrighted content.
With a statement on its website, UKGC calls on the licensees to make sure that no advertising content is posted by them or any of their marketing affiliate partners on websites that provide unauthorized access to copyrighted content.
Citing the provisions of Licence Conditions and Codes of Practice (LCCP) 16.1.1 related to the placement of digital adverts, the UKGC reiterated all licensees must:
In essence, the U.K. regulator warns that placing ads on websites that provide unauthorized access to copyrighted content is associating gambling with crime.
The Commission explained:
“Over the years, we have seen a significant reduction in gambling adverts appearing on copyright infringing websites, but a number of gambling adverts continue to appear. This demonstrates the need for gambling operators to introduce additional controls or to review the monitoring methods they currently have in place to ensure this does not occur. To date, the Gambling Commission has not specified any particular measures that licensees should take to prevent this, however, we are clear about our expectation,”
No specific measures have been taken by the regulatory watchdog so far.