Casino News
| Published On Apr 22, 2026 3:55 am CEST | By iGaming Team

Google Blocks 270.7 Million Gambling Ads In 2025

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Google removed huge volumes of gambling advertising in 2025, and pressure from regulators is still rising. Fresh data from the company shows betting and gaming stayed among the biggest problem categories in online ads.


Good to Know

  • Google blocked or removed 270.7 million gambling and gaming ads in 2025.
  • More than 99% of policy-violating ads were stopped before serving, with over 8.3 billion ads blocked or removed overall.
  • Brazil and Europe both added more pressure in 2026 through illegal betting app concerns and tighter gambling ad certification rules.

Google Cuts Back Gambling Ads As Pressure Builds

Gambling and gaming ranked among the largest blocked ad categories in Google latest Ads Safety Report. The company said 270.7 million ads in that segment were blocked or removed in 2025, while another 123.9 million were restricted. Google also said Gemini-backed systems helped stop over 99% of violating ads before they ran.

Keerat Sharma, vice president and general manager of ads privacy and safety at Google, said:

“Our teams have long used advanced AI to identify and stop scammers, and Gemini takes that work even further. Our models analyse hundreds of billions of signals — including account age, behavioural cues and campaign patterns — to stop threats before they reach people.

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“Unlike earlier keyword-based systems, our latest models better understand intent, helping us spot malicious content and preemptively block it, even when it’s designed to evade detection.”

The wider enforcement push was massive. Google suspended 24.9 million advertiser accounts in 2025, including 4 million tied to scams, and removed 602 million scam-related ads. Action also hit publisher content, with enforcement on more than 480 million web pages.

Outside Google own systems, regulators are leaning harder on distribution channels. In Brazil, the Ministry of Justice and Public Security said Google Play and the App Store contained more than 120 betting apps without federal authorization and without proper age-access controls.

Google has already tightened gambling ad rules in Europe, the Middle East, and Africa. From March 23, 2026, accounts seeking gambling and games certification must show good policy health, and repeated violations can lead to revoked certifications across managed accounts