On Thursday, the UK Gambling Commission introduced new rules to enforce online gambling businesses to “do more” protecting customers from harm. The new rules will come into effect on 12 September 2022.
The regulatory body will start giving operators direct instructions on how to ensure consumers are not harmed, taking a prescriptive approach,
The UKGC will issue gaming operators new guidance in June to help compliance with the requirements. These include:
Andrew Rhodes, UKGC Chief Executive, said:
“Time and time again our enforcement cases show that some operators are still not doing enough to prevent gambling harm. These new rules, developed following an extensive consultation, make our expectations even more explicit. We expect operators to identify and tackle gambling harms with fast, proportionate and effective action and we will not hesitate to take tough action on operators who fail to do so.”
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