RubyPlay, a creative B2B iGaming development firm, has expanded its partnership with PokerStars by bringing its game portfolio to the regulated markets of Romania and Spain. RubyPlay’s games have been rolled out in these locations with remarkable success that has exceeded expectations in terms of player engagement and retention rates.
The firm is preparing to create four unique games specifically for PokerStars in the midst of the popularity of its current RubyPlay offerings. Among the Italian players, “Yo Ho Ho,” the first of these custom titles, has shown impressive performance. With its combination of an excellent mechanism and captivating features, the game has achieved remarkable rates of engagement and retention.
Thanks to RubyPlay’s successful collaboration with the Flutter Entertainment brand, players on PokerStars in Spain and Romania may now enjoy the immersive slot games created by the studio. With this expansion, RubyPlay is demonstrating its continued dedication to expanding its worldwide footprint in regulated areas and maintaining the momentum it has built throughout 2023.
RubyPlay’s commitment to growing its presence in regulated markets throughout the globe is further evidenced by the company’s ongoing partnership with PokerStars. The firm is now considering entering and expanding into new markets in Europe and Latin America, with an emphasis on steady growth.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed enthusiasm about the extended partnership, stating, “We are delighted to be expanding our partnership with PokerStars and taking our successful collaboration into Spain and Romania. Growth is our top priority, and we look forward to introducing our diverse slots content to new audiences hungry for entertaining games. We thank PokerStars for giving us a platform to showcase our dynamic, forward-thinking content and look forward to further success together.”