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Pragmatic Play, a prominent content provider for the iGaming industry, has expanded its presence in Africa by partnering with PrideBet, a Ghana-based sports and casino brand. This multi-product deal allows PrideBet to offer Pragmatic Play’s complete portfolio of Slots content, including popular titles like Big Bass™ series, The Knight King™, Gates of Olympus™, and Sugar Rush™. Additionally, PrideBet players can enjoy Pragmatic Play’s full suite of Virtual Sports content, which produces realistic and fully immersive entertainment experiences powered by a real-time physics engine.
This partnership represents Pragmatic Play’s latest move in Africa as it consolidates its position in regulated markets across the continent. Ghana is one of the biggest and most highly regulated markets in Africa, and with player protection and sustainability being top priorities for Pragmatic Play, this partnership offers an excellent opportunity to expand its presence on the continent.
Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed her delight at welcoming PrideBet to their expanding client base. She added that this partnership represents an excellent opportunity for the company to expand its presence in Africa, with player protection and sustainability being top priorities.
Kwadwo Amaning-Kwarteng, Country Manager at PrideBet Ghana, sees Pragmatic Play as a strategic partner in the company’s strong ambition to become the premier sports betting and gaming destination for players in Ghana and beyond. He further stated that the addition of elite-level content from Pragmatic Play would allow them to attract even more fans of both verticals and truly stick to their slogan of “Together We Play” at PrideBet.
This partnership between Pragmatic Play and PrideBet highlights the importance of expanding iGaming in Africa and providing players with high-quality content that delivers immersive entertainment experiences.