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BetMGM has added exclusive Elvis Presley branded online slot content through a deal with Octoplay. The first game, Elvis Presley: Viva Las Records, has gone live at BetMGM Casino in New Jersey, Michigan, and Ontario, with wider rollout planned across other BetMGM Casino markets. A second Elvis branded release is set for summer 2026.
Good to Know
For BetMGM, the Elvis deal adds another well known entertainment brand to an online casino strategy built around exclusive content, branded slots, and market specific growth. That matters in North America, where operators keep fighting for attention with fresh casino games, new bonuses, and recognizable intellectual property.
Octoplay secured rights to build and distribute Elvis branded slot titles for BetMGM. Under the agreement, BetMGM gets exclusive access to the games, starting with Elvis Presley: Viva Las Records. The slot uses a 5×3 layout, includes a Hold & Win bonus, and offers five jackpots with top potential of 2,500x stake.
The game leans hard into Elvis imagery. Players see signature visual elements, including silhouette styling and artwork based on different points in the career of Elvis Presley. Octoplay framed the title as an authentic tribute built around one of the most recognized names in entertainment. For BetMGM, that link also fits neatly with Las Vegas, where Elvis Presley remains tied to decades of casino and live entertainment history.
Oliver Bartlett, Senior Vice President of Gaming at BetMGM, said:
“Elvis Presley helped shape the entertainment industry in Las Vegas, a city whose DNA runs through everything we do at BetMGM. Bringing the King’s legacy to BetMGM through our partnership with Octoplay allows us to honor that history in a new way and capture the charisma of a larger-than-life legend. These slots are a celebration of an icon and reinforces BetMGM Casino a premier online casino and a true powerhouse of entertainment.”
Launch markets include New Jersey and Michigan in the United States, plus Ontario in Canada. BetMGM said the game will roll out soon in all jurisdictions where BetMGM Casino operates. That wider release should give the operator another branded online slot with cross market pull at a time when competition remains intense across regulated iGaming states and provinces.
Octoplay also tied early performance to strong player response. Ralitsa Georgieva, CEO at Octoplay, said:
“Elvis Presley’s cultural reach is unmatched, and Viva Las Records delivered strong results from day one because we built an experience that truly captures the energy and showmanship the King was known for. This exclusive collaboration with BetMGM validates our approach to premium branded content and lays the foundation for Octoplay’s accelerated growth across North America.”