Shawn Layden Joins READYgg Following $4M Investment

READYgg, a prominent gaming ecosystem, has secured a $4 million investment. This financial boost is set to propel the company’s ambitious vision for ownership gaming further into the mainstream. Additionally, the ecosystem’s strategic direction will now benefit from the extensive expertise of Shawn Layden, the former president of Sony, who has joined as an advisor.

Layden’s appointment is a strategic move for READYgg, as his three-decade tenure in the gaming industry is expected to be instrumental in forging ties with top-tier publishers and international gaming studios. His goal is to amplify the conversation around ownership gaming and its capacity to redefine gaming economics and improve outcomes for players.

The funding round attracted support from a host of strategic partners including NeoTokyo, Delphi Digital, Merit Circle, Momentum6, Purechain Capital, Alex Becker, and Token Metrics Ventures. These funds are earmarked for advancing READYgg’s vision of integrating ownership into gaming, a model that encourages greater player investment and participation.

With the gaming industry observing a shift towards web3 technologies, READYgg has already witnessed the benefits of this transition with successful titles like Runestone Keeper. This move towards ownership gaming has resulted in better player engagement, retention, and increased time spent interacting with games.

The push for ownership gaming comes as developers seek to cut down on costs related to development and user acquisition, while also aiming to enrich the gaming experience for players. Layden’s advocacy for this model targets AAA studios, encouraging them to adopt this innovative approach to not only boost their bottom line but also to bring fresh gameplay elements to the gaming community.