New YouTube AI Feature Lets Viewers Question Videos On The Big Screen

YouTube is expanding its conversational AI feature to smart TVs, gaming consoles, and streaming devices after initially launching it on mobile and web platforms in 2024.

Good to Know

• Feature lets viewers ask questions without leaving the video screen.
• Tool is currently available to select users aged 18 and older.
• Supported languages include English, Hindi, Spanish, Portuguese, and Korean.

YouTube Brings Interactive AI Viewing To The Living Room

Eligible users can activate the feature by selecting the Ask button displayed on their television interface. Once opened, the assistant suggests prompts related to the content or allows viewers to speak directly using the microphone on their remote control.

Questions can focus on details within the video, such as ingredients shown in a cooking tutorial or context behind song lyrics, with answers appearing instantly while playback continues.

Expansion reflects changing viewing habits as more audiences now watch YouTube through television screens rather than phones or computers. Moving conversational AI to connected TV devices places interactive search and explanation tools directly inside the primary viewing environment.

Nielsen data from April 2025 showed YouTube capturing 12.4 percent of total television audience time, placing the platform ahead of major services such as Disney and Netflix in overall share.

Rollout remains limited as YouTube tests how users interact with conversational assistance on larger screens before a broader release.

FAQ

What is YouTube adding to smart TVs?

A conversational AI tool that allows viewers to ask questions about videos without leaving the app.

How do users access the feature?

By selecting the Ask button or using the microphone button on a remote control.

Who can use it right now?

A limited group of users aged 18 and older during the testing phase.

What languages are supported?

English, Hindi, Spanish, Portuguese, and Korean.

Why expand the feature to televisions?

Television viewing of YouTube has grown significantly, making the living room a key platform for engagement.