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Meta said it is starting to roll out more advanced AI systems for content enforcement as it lowers reliance on third-party vendors. The company said the technology will take on more work across its apps once performance stays ahead of current methods.
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Meta said the new systems are better suited for repetitive reviews of graphic material and fast-changing abuse areas such as scam activity and illicit drug sales. The company said human reviewers will remain involved, but their role will focus more on oversight, training, evaluation, and the most sensitive decisions.
According to Meta, the AI systems can detect more violations with better accuracy, respond faster during real-world events, and reduce over-enforcement. The company also said the tools are helping identify impersonation accounts involving celebrities and other high-profile people, while detecting warning signs tied to account takeovers, such as password changes, new login locations, or profile edits.
Meta said early testing has been strong. In addition to doubling detection of adult sexual solicitation content, the company said the systems now identify and mitigate about 5,000 scam attempts per day that older review processes had missed. Meta also said the tools helped cut user reports involving some of the most impersonated celebrities by more than 80%.
The rollout also comes at a tense time for the company. Meta is facing legal pressure in cases tied to child safety and harm to younger users, including a New Mexico trial over allegations that its platforms failed to protect children from sexual exploitation and a separate Los Angeles case focused on addictive product design