Animoca Brands, a leader in digital property rights for gaming and the open metaverse, and T&B Media Global, a prominent IP company focusing on entertainment technologies and storytelling, have announced a strategic partnership. This collaboration will kick off with the cross-promotion of NFTs from Animoca Brands’ Mocaverse and T&B’s Mittaria. The aim is to leverage each other’s Web3 and network capabilities, marking another step in their joint efforts.
The initial phase of this partnership involves promoting Mocaverse and Mittaria, aiming to expand their audiences and increase awareness. Both entities will use their communities and marketing channels for this purpose.
The collaboration extends to LightLink, a high-performance network built on Ethereum. Here, Animoca Brands and T&B will seek to enhance their capabilities and promote the adoption of digital property rights globally.
The partnership also includes exploring additional cooperation avenues within the extensive networks and ecosystems of both companies.
Yat Siu, co-founder and executive chairman of Animoca Brands, highlighted the significance of this collaboration. He said, “By intertwining the ecosystems of T&B Media Global’s Mittaria and our own Mocaverse, we are not just expanding the reach of our respective NFT collections but also exploring a new level of interoperability that will enhance the user experience across multiple platforms. The open metaverse offers the opportunity to redefine digital property rights and gaming experiences, and this partnership is another step toward that future.”
Dr. Jwanwat Ahriyavraromp, founder and CEO of T&B Media Global, also shared his thoughts. He noted, “T&B Media Global has already partnered with The Sandbox, and today’s partnership with The Sandbox’s parent company Animoca Brands marks an expansion of our growing relationship. By joining forces we are taking a major step towards establishing a network of interoperable Web3 capabilities that offer users seamless and immersive experiences across multiple platforms.”