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The race to blend real-world commerce with Web3 technology is moving quickly, and Animoca Brands’ Moca Network is now taking a fresh step in that direction. Together with Spree Finance, the group has confirmed that AIR Shop will debut in September 2025—an on-chain loyalty marketplace tied to travel, retail, and entertainment.
Good to Know
Unlike standard rewards schemes, AIR Shop connects directly to a decentralized identity layer called AIR Kit, which verifies user profiles across chains. That means shoppers can access loyalty tiers instantly, no paperwork required. It also allows partner apps to plug into AIR Shop and offer their own users real-world deals, from flights and hotels to retail perks.
BookIt.com provides the backbone for the marketplace, supplying travel and experiential offers alongside “money-can’t-buy” experiences. With millions of merchant options, AIR Shop is positioning itself as a bridge between digital identity, blockchain loyalty, and everyday consumer spending.
At the center of it all is AIR SP, a new loyalty point system built on Spree Finance’s Stable-Points model. Unlike traditional points that quietly lose value, AIR SP will be transparently backed on-chain by USD-denominated stablecoins. That transparency is key to building user trust in Web3 commerce.
Minh Do, chief operating officer of Animoca Brands, explained the vision:
“Moca Network, in partnership with Spree, will launch a verifiable on-chain loyalty platform designed to bring millions of users into the Web3 ecosystem. This partnership directly connects users to Animoca Brands’ ecosystem, enabling them to earn rewards in return for engagement. AIR Shop ensures these loyalty points maintain their real-world value, addressing the devaluation that plagues traditional loyalty programs. AIR Shop is a core extension of Animoca Brands’ mission to build open ecosystems where participation is meaningfully rewarded.”
From Spree Finance’s side, co-founder Carter Razink emphasized the broader mission:
“We’ve built Spree to power transparent commerce and interoperable rewards for tokenized economies. Spree is not just a loyalty system, it’s the incentive layer that works seamlessly with every stablecoin. We are super excited to partner with Animoca Brands and Moca Network to shape the future of programmable commerce.”
BookIt.com’s co-founder Lin Dai also underlined the practical impact:
“At BookIt.com, we empower the smartest brands in blockchain and fintech to better serve a new generation of blockchain-savvy, community-driven consumers by offering real-world commerce and incentives. We are thrilled to power Moca Network to launch AIR Shop; it marks a significant milestone in our mission to drive mass adoption of blockchain technology through our white-labeled travel and experiential rewards marketplace.”
The timing matters. With consumers growing tired of airline miles and retail points that lose purchasing power, AIR Shop enters the market with a clear pitch: real value, on-chain transparency, and everyday usability. For Animoca Brands, it’s another piece in the larger puzzle of building decentralized ecosystems where participation doesn’t just feel rewarding—it actually is.