Team Vitality Partners With Stake for CS2 Push

Team Vitality has officially signed a multi-year partnership with global betting brand Stake, naming the company its international partner for its Counter-Strike 2 roster. The deal kicks off just in time for IEM Cologne, where the team will debut new jerseys featuring Stake’s branding.

Good to know

• Stake will support Team Vitality’s CS2 roster at major tournaments.
• New jerseys with Stake branding debut at IEM Cologne.
• Exclusive content and fan experiences are part of the plan.

This partnership adds another layer to Team Vitality’s ongoing CS2 dominance. The team has racked up major wins this year, including the ESL Grand Slam and the BLAST Austin Major. With titles stacking up, it makes sense for a global sponsor like Stake to join in.

Stake’s logo will appear on the front and left collarbone of Vitality’s jerseys, but the deal goes beyond just branding. Both companies plan to create content together and offer fans year-round access to players and behind-the-scenes experiences across digital platforms.

The timing aligns with IEM Cologne—one of the biggest Counter-Strike events globally, pulling over a million viewers last year alone. Launching the partnership at such a high-visibility tournament helps tie the Stake name to elite competition and passionate fans.

Vas Roberts, co-CEO of Team Vitality, sees the deal as a milestone moment:

“This partnership with Stake is historic: not only for its scale but also for its symbolic value. It reflects the success of our ambition to establish Team Vitality as a leading global esports brand, alongside the biggest names in their respective industries. At a defining point in our Counter-Strike journey, this collaboration will allow us to create innovative experiences, offer exclusive content around our team, and support our CS2 roster as it reaches new competitive heights.”

From Stake’s side, the excitement is mutual.

“This partnership brings together two industry powerhouses: Stake, a global leader in betting and entertainment, and Team Vitality, the reigning CS2 world champions. This collaboration adds esports to our globally renowned portfolio of sports and entertainment partnerships, with Team Vitality representing exactly the caliber of world-class partner we seek as we enter the esports arena,” said Akhil Sarin, Chief Marketing Officer at Stake.

For both sides, the collaboration is about more than just logos—it’s a play for relevance, content, and fan loyalty in a fast-growing space where esports and entertainment continue to overlap.