Pixels Launches Stacked for Outside Game Studios

Pixels has taken its Stacked rewards engine outside its own ecosystem, turning an internal tool into a product for other studios. The company says the AI-driven platform helped support more than $25 million in revenue and 1 million daily active users across Pixels titles before the wider launch.

Good to Know

• Stacked has been used inside Pixels for about four years before the outside launch.
• Pixels says one reactivation campaign produced a 178% lift in spend conversion and a 131% return on reward spend.
• Studios can plug in through an SDK and use natural-language queries to run campaigns.

Pixels Turns Internal Rewards Tool Into Standalone Platform

Stacked is built to track player behavior and send more targeted rewards instead of broad offers sent to everyone. Pixels says the platform has already supported engagement and monetization across games such as Pixel Dungeons and Chubkins, and now the company wants other studios to use the same system.

One internal campaign gives a clear example of the pitch. Pixels targeted players who had not spent money for more than 30 days, and the company said Stacked helped produce a 178% lift in conversion to spend, a 129% increase in active days, and a 131% return on reward spend.

Pixels founder Luke Barwikowski said: “

Most reward systems treat every player the same and optimize for the wrong things. Stacked is built to reward actions that actually matter—like coming back, progressing, spending, contributing to a healthy economy.”

The wider pitch is simple. Instead of forcing studios to stitch together separate loyalty and engagement tools, Stacked offers an SDK-based layer that can segment users and launch personalized offers with less manual work. Pixels also says natural-language querying can reduce the need for constant data science support.

Pixels is starting with gaming, but the company also sees room in other digital sectors where rewards can improve retention, including ecommerce, fitness apps, and education products. Applications are being handled through the Stacked site.