In a strategic move, NODWIN Gaming, a prominent gaming and eSports company in South Asia, solidifies its position by partnering with the Global Esports Federation (GEF) as the portfolio management company (PMC) for emerging markets across South and Central Asia, Africa, the Middle East, and parts of Southeast Asia. This alliance underscores NODWIN Gaming’s commitment to fostering the global growth of gaming and eSports, leveraging its expertise in emerging markets.
The GEF, established in 2019, serves as a pivotal hub for the dynamic eSports ecosystem, comprising over 155 member federations and engaging billions of athletes, players, and fans worldwide. With a focus on legitimacy, credibility, and technological innovation, the GEF advocates for the sustainable growth of eSports, positioning itself as a leading voice in the industry.
NODWIN Gaming’s partnership with the GEF grants it exclusive rights to create and market GEF-licensed eSports events in over 20 countries, spanning South Asia, Central Asia, Africa, and parts of Southeast Asia. Additionally, as a PMC, NODWIN Gaming gains non-exclusive rights to host GEF-licensed events globally, fostering collaborative opportunities with its subsidiaries and strategic partners across the world.
Akshat Rathee, co-founder and Managing Director of NODWIN Gaming, expresses optimism about the partnership, emphasizing its potential to bring eSports opportunities to the youth of emerging markets. Meanwhile, Mario Cilenti, Chief Operating Officer of the GEF, applauds NODWIN Gaming’s capabilities and experience, highlighting the company’s role in advancing the GEF’s mission and engaging with eSports communities in key growth regions.